3D Design, Modeling and Animation

3D models capture your product inside and out. Once built, your options are virtually limitless. Rotate heavy machinery to show how it looks from all angles. Shift heavy pieces out of the way. Cut windows through diamond. Defy gravity. Hide patented features from view or zoom into see them in detail.

In the past 10 years, 3D effects have become standard in film and familiar in advertising making it necessary for companies to consider the value 3D models and animations bring to their communications, especially now that 3D has become far more affordable and we speed up the process considerably with our portable 3D scanner.

3D Versatility Extends Beyond Anything in the Real World

Most people are familiar with the more obvious special effects made possible with 3D such as trucks racing across clouds and astronauts visiting alien worlds.

For the average corporation the advantage of 3D models lies in their versatility and reliability.

• Objects, even objects that only exist on a spec sheet, can be rendered to look like photos.
• Once rendered, objects in a scene can be updated, added or removed without the frustration of trying to match old and new footage.
• Details on any object or part of the object can be blurred or removed to protect patents, or added or enhanced to test alternate models

Then there are the more imaginary effects: Moving a camera in behind heavy machinery is light work. Metal bars are pliable and characters can shoot down a pipe to explore the interior of an object.

A Few Other Advantages 3D Offers

• Render the scene from any angle including the inside or take crane shots from on high.
• Change the background setting or remove it altogether.
• Replace one texture with another: give your client a realistic impression of how the product or building looks in brick versus marble, chrome or glass, black, blue, or red.
• Scale your product to suit a new environment or use camera matching to illustrate how the product meshes with your client's equipment.
• Add new elements to the set, or remove one: keep your graphics up to date without re-shooting an entire sequence.
• Avoid video-related issues of changing light and backgrounds. No need either, to remove overhead planes, wires and unwanted elements.

Finally, the scene can be re-rendered at any size from a product catalogue to a billboard.

Click here to find out how to bring 3D into your company.

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1334 King St. E., Kitchener ON N2G 2N7
519-749-6379

 

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