3D Design, Modeling and Animation

High quality graphics created in 3D provide a fresh approach to illustration. Interest in 3D has grown rapidly over the last few years as prices dropped to something that many businesses can consider.

Those who investigate soon find that 3D offers capabilities beyond those of 2D graphics and video which make it the most cost-effective, versatile and provocative form of illustration available.

From Prototype to Branding

You’ve seen the racy sports cars, the talking bread roll, the see-through wireframes that expose hidden parts, the explosions and special effects: all made in 3D.

• Architects use 3D to render tours of buildings still under construction.
• Industrial designers use it to train their sales force and customers on products still in development.
• Doctors use 3D to demonstrate surgical techniques.
• Lawyers and insurance agents use it to reconstruct crime scenes and accidents.
• Engineers use 3D to help prototype products and present their designs to funding agencies.

At C.R. Visuals we have worked in all of these areas. We specialize in 2 :

1. modeling machinery to digitally recreate intricate machined parts and animate factory processes, and
2. reconstructing historical artifacts such as the mission at Ste. Marie among the Hurons.

The advantage of 3D graphics is that once the objects are built, it becomes relatively easy to reposition them or to shift the camera view for a fresh perspective. The final renderings to screen or print, can vary from super-realistic images using real-world lighting, to flattened cartoon illustrations.

With a 3D model, your options are virtually limitless

Rotate heavy machinery to show how it looks from all angles. Shift heavy pieces out of the way. Bend metal. Cut windows through the earth. Defy gravity. Hide patented features from view or zoom in to see them in detail.   Shoot characters down a pipe to explore the interior of an object.

How 3D Works

3D graphics separate form from texture. The artist begins with a sense of the overall design, then models the shapes, sets them into a mathematically 3 dimensional environment and adds textures. A camera is positioned to film the scene and finally, the image(s) is rendered.

Long-term Advantage and Versatility

For the average corporation the advantage of 3D models lies in their versatility and reliability.

• Objects, even objects that only exist on spec sheets, can be rendered to look like photos.
• Once rendered, objects in a scene can be updated, added or removed without the frustration of trying to match old and new footage.
• Details on any object or part of the object can be blurred or removed to protect patents, or added or enhanced to test alternate models

A Few Other Advantages 3D Offers

• Render the scene from any angle including the inside or take crane shots from on high.
• Change the background setting or remove it altogether.
• Replace one texture with another: give your client a realistic impression of how the product or building looks in brick or marble, chrome or glass, black, blue, or red.
• Scale your product to suit a new environment or use camera matching to illustrate how the product meshes with your client’s equipment.
• Add new elements to the set, or remove one: keep your graphics up to date without re-shooting an entire sequence.
• Avoid video-related issues of changing light and backgrounds. No need either, to remove overhead planes, wires and unwanted elements.
• Render the scene at any size from a product catalogue to a billboard, then render it again to prevent degradation of the image caused by manipulating it in other graphics packages.

Let us answer your questions. Read our FAQs or contact us an 3D@crvisuals.com.