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Liaison College

We have been working with Liaison College for a number of years now, on a variety of projects from web design to search engine optimization, brochures, YouTube videos, and interactive forms.

Originally we were asked to create a style guide for use across the campuses. Shortly afterwords, we were asked if we could help them get the head office website ranked higher in the search engines. Within 3 months they were consistently on the front page of Google’s organic results and usually in one of the top 2 or 3 places. We kept the site there for the next 3 years of our contract.

Meanwhile we began re-making and updating their forms, turning them into interactive pdfs. Our next task was to slowly redesign the website to add content and improve readability without sacrificing search engine ranking.

We also created a website template for the campuses to use, based on the head office website. This template was used by 4 of the campuses.

Other work for Liaison College includes

• large format 6 panel brochure
• small format 6 panel brochure
• newspaper ads
• advertising fliers
• templates for chef bios and menus

Since 2010 we have been responsible for designing and updating the staff website.

Twin City Harmonizers

The Twin City Harmonizers website went online in 2009.

We are pleased to have been sponsors of the 2009 Spring Performance, May 14th and 15th.

We now maintain the site on a regular basis, to keep the content fresh with new photos, video and events listings.

Dr. Jellie

When Dr Jellie approached us for a website he was aware that most of his business came from referrals, but he believed that down the road, doctors in Canada might need to market their services. Meanwhile, the website could act as a way to support his patients by providing information about their surgical options.

Dr. Jellie was looking to brand his practice to the extent of creating a logo that would be used across the website, in presentations and on his business card.

We spent time together, met his wife and got to know him. On the basis of our discussions we drafted a couple of ideas for a logo. His feedback helped us hone the concept.

In this case especially, the logo evoked the branding which became the basis of the colour scheme and design for the website. Dr. Jellie was able to provide both textual content and illustrations which made the site a breeze to build.

We have subsequently made some minor updates to the site which he otherwise maintains, plus we created powerpoint slides for use in presentations.

Cambridge Santa Claus Parade

In 2007 we were asked to create a new website for the Cambridge Santa Clause Parade. Since then we have proudly continued to update and maintain the site, making minor changes to the design each year.

• In 2009 we added video and a small photo gallery using javascript.
• In 2010 we added an extensive photo gallery using jquery.

The Cambridge Santa Claus Parade concept was developed through a competition among our designers and ended with elements from each person’s work being pulled into one web design. This was then built in-house and posted to Santa’s servers.

The screenshot shown here links to the website.

Toronto CCAC

TOCCAC Intranet cleanup. TOCCCAC had the largest intranet of any CCAC, accessed by 1000s of healthcare providers in the Greater Toronto Area on a daily basis. Produced and maintained internally without benefit of a content management system, their intranet had many problems that made it impossible to fold into the province wide SIMS extranet under construction at the time.

TOCCAC needed to clean up the site and maintain it for six months before the new implementation, without disrupting its use by healthcare workers.

The site contained dead links, out-of-date and redundant content and had lost coherence. Poor coding and links to documents on network drives made the TOCCAC intranet immovable. In only 4 months, C.R. Visuals instituted a set of policies regarding intranet content and cleaned up the content and code on the CCAC website so that it could be moved into SIMS.

• “Thanks so much for all your help. You came through when we really needed you.”
  Anne Wojtak. Director, Quality and Strategic Initiatives. Toronto Community Care Access Centre

What did it take?

• Inventory the site and for each section determine who maintained the content, where the content was located, and whether it was up-to-date, in use, and appropriate.
• Audit the site for coding issues, inappropriate graphic formats, broken links, and links pointing to network drives.
• Update critical information and re-build the navigation.
• Remove dead links, out-of-date and redundant pages.
• Bring networked documents into the web server environment, converting file formats as necessary.
• Simplify the page design and added new navigation.
• Create a style guide and policies for the use of the intranet.
• Prepare the site for transfer to SIMS.

Janssen-Ortho

Janssen-Ortho’s intranet, built by Human Resources, lacked room to grow. We were hired to rebuild the site with a more corporate look and to ensure that each department was represented online. Each department was allowed a degree of visual distinctiveness, without breaking the overall pattern and feel.

• “I toured the site and I like it a lot. Thanks. And thanks to Caroline for making it happen. ”
  Greg Anderson. Vice-President, Human Resources. Janssen-Ortho Inc., Toronto, Canada
• “Thanks for helping me put information up on the monitors and website. Your help in organizing is greatly appreciated.”
  Saima, JOI