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Through our strategic partnerships with Idea Alternatives, we offer marketing research, strategy, and public relations services.
DID YOU KNOW
If you are a 30-49 year old white guy with a college education and a good income, living in the suburbs, you are probably using high-speed internet. Did you say, "so what?"
79% of home internet users have broadband, but since only 55% of American adults have high-speed Internet connection at home, a lot of people still aren't online.
61% of dial-up users are women.
46% of people online are 30-49 years old.
Internet marketing may require full-time effort but it should not be pursued separately from the rest of your marketing plan. It is still true that before you are accepted you need to be "seen" multiple times and the web and email are only a couple of options. Print still commands respect and broadcast still has reach and well-defined demographics.
There are various ways to market online. Here are a handful:
Have a good website and if you decide to run micro-sites consider brand continuity within and between your various websites.
Make sure you have a coherent search engine optimization plan in effect with stated objectives and methods for tracking whether visitors convert into customers.
Run email campaigns and emailed newsletters that people opt-into receiving so they look forward to getting your solicitations. And make sure each newsletter that goes out has something new and interesting to offer that is of value to the recipients.
Publish articles and whitepapers.
Advertise on sites with demographics that match your target audience. To help you, try
Put ads into relevant directories such as the Yellow Pages or regional- and industry-based directories.