Style/Brand: Does your online personality reflect corporate branding? Does the style project the image we want to convey? Are the images and tone of the content familiar?
Organization/Navigation: Is the navigation easy to learn and is it easy to find the types of information visitors hope to fine? Does the site meet their expectations? If the web site needs to be over-hauled, is the navigation flexible?
Interface: Is the site a friendly place to be, providing customized content without being intrusive and prying?
Technology: Does the web site use efficient servers? Does it work across all browsers/platforms? Does it slow down other applications after it loads or download poorly on dial-up connections? If there are goods for sale, is anything slowing or inhibiting the process?
Widgets and Web 2.0: Are web 2.0 features in use appropriately? Do they add to the site in meaningful ways by improving customer contact, generating more conversions, or making the site stickier?
Customer Contact: Can customers get help 24/7 via their preferred method of communication from online chat to phone?
Security/Privacy: Are visitors safe on the site? Is their privacy protected? Is the information we collect properly safeguarded? Is their security guaranteed in writing?
PR and Media Relations: Is there a media section, a media kit and an available spokesperson? Do we monitor blogs and other media for bad publicity and do we have a response policy?
Analytics: Are traffic and conversions being tracked? Is the information used to find trends and adjust the website appropriately?
