Tips on Website Development
1. Take charge of your website. Even though you are outsourcing the development of your website, expect to be involved throughout the process. The web development team need your commitment and help to make sure that all of the following questions can be answered, "Yes."
- Does your website do all that it can to
- Attract, manage and retain customers?
- Capture and process visitor information?
- Generate greater brand awareness?
- Build online community?
- Optimize search engine rankings?
- Increase website traffic?
- Do you control the creation, management and publishing of your web content?
- Are you sure you are the legal owner of your website and that you have the right to enter, modify or move it to another host? If someone else registered your domain name or organized the hosting and paid for it, they may have made themselves the legal owner.
- Have you got a plan for regular website updates? If maintenance is outsourced, have you got a schedule and is there a process in place to ensure your content remains accurate?
- Have you got a style guide to ensure new pages and updates remain faithful to your look and tone?
2. Great websites share these design features:
- Simple, clean layout that stays consistent across the pages.
- Sparing use of special effects including video and animation, that distract readers away from your message
- Neutral background colours and a limited palette. Play it safe by choosing one or two strong, complementary colours
- White space to make your text easier to follow
- Readable text, preferably in a larger typeface, using headings to indicate each new segment.
Give each page a focus and guide the visitor's eyes down the page along items of import.
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