Check out Qwaq: a 3D online collaborative space. Very cool.
Business by Design is a topic whose time has come apparently. Harvard Business School is deeply into investigating how designers think and work. Says Becky Bermont, "Before coming to RISD, I loosely understood 'design' and 'design thinking' as a methodology focused on ethnographic research, rapid prototyping, and iterative process, already married closely to business innovation." ... Designers "use a toolkit far more expansive than the typical tools of business, like spreadsheets revealing the 'bottom line' or well-reasoned emails. They solve problems with their hands and their hearts, not just a keyboard and reasoning."
Anthropologists are an important addition to the web / marketing team. They are trained at listening and interpreting the cultural nuances that should guide your campaigns. Read more on ethnography.
Online Stats
One billion people are now online. or put another way: 85% are not. (Visit a world clock and watch the planet grow!).
E-Commerce
Fears about how their personal information will be used is the main reason customers abandon online shopping carts.
Jupiter Research survey - 2008.
Go Green! Click here to find out what you can do to make the world a greener place.
A search engine is only effective if it can provide appropriate content in response to a request from a visitor. They analyze each website using a variety of factors such as links, blogs, video, and the text, to summarize the quality of its content before they rank it. Read more on SEO
Many entrepreneurs spread themselves thin trying to do everything themselves. Contractors are an effective alternative, especially when they are referred to you through a business network or friend. Read our testimonials.
No Expectation of Privacy
If you spill coffee on your shirt, who will know? If someone takes a photo of the cafe where you ate and you turn up on the front page of the local paper, 100s might. If the photo gets posted to YouTube tens of thousands may look. If the photographer worked for Google Street View, the world will see and the question is: Has your privacy been breached? If so, at what stage? Read more on privacy here.
A Harris Interactive poll lists the 5 most reputable companies in the USA: Google, Johnson & Johnson, Intel, General Mills and Kraft. The 6 categories reviewed were: emotional appeal, products and services, social responsibility, vision and leadership, workplace environment, and financial performance.
In 2007 total spending on media advertising in the USA was nearly $284 billion. Of this, only 7% was spent on Internet marketing.
AT&T spent $2.4billion on creative. Monster spent $140million.
The latest trend in branding is product prominently displayed in TV shows. The 2009 Dodge Challenger wasl an essential part of "Lucky Chance."
73% of consumers would rather companies send product announcements and offers through the mail. (Pitney Bowes / International Communications Research survey). But 40% prefer to respond to offers online (Direct Marketing Associaation).
The American Marketing Association defines Integrated Marketing Communications as "a planning process designed to assure that all brand contacts received by a customer or prospect are relevant to that person and consistent over time."