If you are like many SMEs, you know that marketing is essential but are concerned about ROI. We offer flexible payment terms, credit card options, and staged marketing plans that spread cost over time while building a sturdy foundation for future work.
Consistent branding is a concern that all businesses share. From stationery to tradeshows to websites and online social networks, your company needs to master the message they send.
Branding provides a unified and unique personality that reflects a promise of service. It subtly cues people on the value(s) of the company and its place in the world. To be reassuring, a brand should be appropriate, credible and competitive.
Your brand reflects your point of differentiation and is reflected in your logo, your colours, your tagline, the names of your products, and the images you use. If it's honest, your brand represents your corporate sacred path.
Imagine 20 adults trying to write the definitive "Snow White". What is the key message? Should the story be told or read? What style of artwork should be used? What colours and typeface best tell her story? Does they story even need a brand?
Companies ask similar questions about their own brand. What is our unique selling position? Do we need to tell people who we are? Isn't it obvious what we do? Should the brand reflect our product, mission statement or CEO?
Somewhere along the path, someone with the power to implement decisions must take leadership. YOUR BRAND IS IMPORTANT! Don't delegate it to a freelance designer and walk away. Your design team needs rules and guidelines to help them create your brand.
But once your brand is in place, make sure every stakeholder understands it. Make sure they acknowledge the story being told and agree that it contains key messages. Collect as much insight as possible and be aware of conflicting impressions about the company's mission.
Style guides are a simple way to disseminate rules that your staff and suppliers can follow. They should respond to known circumstances. New situations should be solved in compliance with the general tone of the guide, then written up and added to the guide.
Words are only a small part of communication. Visual signals, tone, and cultural codes layer meaning onto every sentence. Knowing this, your writer should be mindful about what they write on your behalf, since every reader will colour the text in their own way and every media will colour the message. More on editorial and copy writing.
Clean design shows your commitment to quality. We can develop layouts for your corporate reports, written presentations, newsletters, stationary, forms, posters, fliers, and more. Learn more about our DTP services.