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Visit the Artisan Cheese Marketing Website Artisan Cheese Marketing |
Artisan Cheese MarketingTo inform people about her new enterprise, the Cheese Education Guild, Kathy Guidi began with a logo, a flier and a mailing list. Her reputation attracted prospects but they wanted to know more and asked for her web address. A mutual client then recommended C.R.Visuals. Originally, Kathy wanted a simple design that reflected the hand-crafted look of her fliers. The result was a website loaded with text. It was soon producing more leads than she had anticipated and her company was a hit. Three years later Kathy's graduating students were asking to become instructors in her company and hinting that the website needed an overhaul. The goal was to expand the brand to tell visitors about ACM's other activities. Kathy's expertise allows her to train on cheese from taste to storage and handling. She offers assistance on wine pairings, and marketing in general. The new ACM web design is brighter, more competitive, and has more photos of cheese, plus an updated logo.
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