Liaison College Head Office
We met the owners of Liaison College late in 2006 when we were asked to create a style guide for franchisees. Soon after Susanne Mikler asked us to re-design the head office website and move it up in the Google listings.
Specifically, Liaison College wanted to be on the first page for their key phrase "culinary arts." Within 3 months they were #1 for that phrase.
We re-designed the site 4 times in 2007/2008. The first design was aimed solely at increasing the content and appealing to Google. The next re-design evolved from our results. The 3rd design was necessary as our content expanded and the navigation including new alumni and staff areas, outgrew the earlier navigation scheme.
Our latest design consolidates and simplifies the navigation based on what we learned from Google Analytics about how the site is used, versus how we want it to be used.
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