The Ontario Ministry of Health

In 2005, the MoH implemented new technologies around personal care in the province. This included changes to how information is shared between organizations. Our client at CCAC recommended us to Arlene Howells, in charge of marketing the eHealth initiative to care-givers across Ontario.

Arlene asked us to create posters to reassure care-givers that technological change would not disrupt their ability to provide quality care and would not turn care-giving into a mechanized process. She in turn recommended us to Marc Desjardins, in charge of creating a roadmap for care facilities, indicating how they could move towards compliancy with new standards. The posters were completed over 2 months and delivered in 2 sizes.

One of the challenges of this project was that the posters would be printed on desktop printers varying from colour bubblejets to black and white lasers. The print had to look strong in every case.

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