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DID YOU KNOW

73% of consumers would rather companies send product announcements and offers through the mail. (Pitney Bowes / International Communications Research survey). But 40% prefer to respond to offers online (Direct Marketing Associaation).

The American Marketing Association defines Integrated Marketing Communications as "a planning process designed to assure that all brand contacts received by a customer or prospect are relevant to that person and consistent over time."

You have a story to tell. We can help you tell it across many channels from print to online to broadcast and trade booths.

Marketing and Communications

Integrated Marketing Communications or multi-channel communications refers to the need that all businesses face, to ensure that all communications, internal and external, exhibit consistent messages and branding.

Among traditional channels available to business are print and broadcast advertising, sales promotion, public relations, direct marketing, stationery, internal communications bulletins, posters, tradeshows, and newsletters. These have now been extended to cover websites, e-newsletters, email, online marketing through 3rd party sites, online social networks, advertising embedded in gaming, mobile marketing, and no doubt a number of arising technologies yet to be counted.

Of all industries, marketing and communications seem to be rapidly changing and it's important to keep abreast of trends, and respond to the changing ways in which your audience(s) receive your message(s).

An integrated marketing communications campaign has to be conceived over all of these different media. One way to handle this has been to bring on board a number of companies, each experienced in one or two media, and hope that continuity can be maintained by placing controls in the hands of one department or with an ad agency.

C.R. Visuals has experience in many of these media from print ads in newspapers to animated 3D tradeshow video loops. Our experience is sufficiently broad to offer you alternatives or to explain to you the value and costs as you undertake your next campaign.

Related Services

Editorial Services and Copy writing

Words are only a small part of communication. Visual signals, tone, and cultural codes layer meaning onto every sentence. Knowing this, your writer should be mindful about what they write on your behalf, since every reader will colour the text in their own way and every media will colour the message. More on editorial and copy writing.

Desktop Publishing

Clean design shows your commitment to quality. We can develop layouts for your corporate reports, written presentations, newsletters, stationary, forms, posters, fliers, and more. Learn more about our DTP services.

Through our strategic partnership with Idea Alternatives, we offer both marketing and public relations services.

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