Ready to Launch

6 x 2.5 hour classes
Fall. Dates to be announced.
Location: C.R. Visuals 1334 King St. E. Kitchener

* Bonus class on financial foundation building
(June 26, 2008)

Cost: $247.00 + GST
Note: The $229 + GST Early Bird special ended May 9.

To pre-register, click here.

The goal of the Ready to Launch workshop series is to provide SME's, entrepreneurs, and start up businesses with the information and opportunity to develop a clear and concise branding message verbally, in writing and through the use of visual images. 

The program runs Tuesday evenings over a period of 6 weeks. During these 6 weeks we explore the basic principles of effective target marketing and customized graphic design and we provide participants with the opportunity to put what they learn into practice.

All course participants will, with the support of the instructors, create a unique promotional item of their choice and specific to their business’ needs. Participants can choose to create a company logo, tag line, flyer, business card, or web page mock up. 

We know it would cost anywhere from $1,000 to $3,000 to have this type of product professionally developed, so I'm sure you'll agree that the $247 price point is a great value. Of course, there is an early bird price of $229, but it's only available till this Friday (May 9th).

There is also a bonus class that discusses what is necessary and how to lay a stable financial foundation for your business. This bonus class will take place on Thursday June 24th and it is free. We're offering it for free as we believe creating a financial foundation is a critical part of the process and we want those who are taking the "Ready to Launch" workshop series to have access to as much information as possible. Plus we hope that in offering this bonus class at the end of the 6 weeks that it will be less daunting to sit down and actually learn about this type of thing.

We know from personal experience that there are many small and start up businesses who are struggling with marketing and branding challenges.  We also have heard more times than I care to recall about how limited resources are when you're working on growing a business. We know only how true this is. That is one of the reasons this workshop was developed - We believe everyone deserves an opportunity to succeed.  Enough said, I hope you'll join us.

Course Goals:
Participants develop a clear and concise branding message verbally, in writing and through the use of visual images.

The course explores the basic principles of effective target marketing and customized graphic design, and enables participants to put what they learn into practice.

All course participants will, with the support of the instructors, create a unique promotional item of their choice and specific to their business’ needs. Promotional items to choose from are Company Logo, flyer, business card, web page mock up.

Module 1
Defining Your Business

• Determine Your Core Business
• Establish Your Unique Selling Position
• Your Clear and Concise Message

Module 2
Defining Your Brand

• Your Brand
• Your Communication
• Elements of Colour

Module 3
Creating Your Business Context

• Demographics - Your Client
• Developing Your Competitive Edge
• You and Your Market

Module 4
Your Visual Context

• Communicating Your Value
• Different Promotional Products
• Promotional Piece Development

Module 5
Target Marketing

• Connecting with Your Market
• The Art of Promotion
• Strategy Assessment

Module 6

• Promotional Piece Creation

* Bonus class- Financial Foundation Building

Register Now: Payment accepted online or by phone