When your customers ask the same questions day in and day out, online FAQs can be the answer. This style of website is especially useful for small business owners who don’t always have time to answer the phone but who want to be courteous to their clients and prospects.
Self-serve websites are also a practical way to expand printed literature, especially at trade shows. They allow you to point prospects to detailed information, videos, illustrations, updates, software drivers, documentation, manuals, bulletins, and more.
Customer self service sites are built for your customer, to answer their questions and make it easy to start interacting with your company.
Requirements for building a customer self-service website.
- Brand the site to place yourself visually and stylistically in the marketplace.
- Ask your clients to provide testimonials and post at least one on the homepage.
- Ask prospects what information they would like to see posted on your website.
- Ask clients what information convinced them to use your services.
- Ask clients what information would be helpful to them now.
- Add illustrations to your whitepapers and user manuals.
- Cater to different learning styles with video, text and other formatted information.
- Provide downloadable worksheets, offline activities and opportunities to think about the materials.
- Make your contact information prominent so they can easily query you for more information
- Keep track of routinely asked questions and turn them into FAQs.
- Only ask for information you need.
- Make your privacy policy prominent if you visitors to leave information.
- Consider adding features to make your site accessible to people with disabilities.
- Consider adding a members only area for current clients. It can be one of your selling benefits. Just make sure it provides value. We provide our clients with access to crvisuals.ca.