Copywriting & Editing Services

Words are but a small part of communications. Visual signals, tone, and cultural codes layer meaning onto every sentence. Knowing this, you must be careful what you write, for every reader will colour the text in their own way.

As they work, your writer should be thinking about the layout and the medium. Will a punchy headline dominate the screen or page? Is the information emotive or technical? Are readers looking for detailed specs? Will your readers still understand it once it has been optimized for the search engines?

With experience in research, writing, and editing C.R. Visuals can help you clarify your message and spread it across a range of channels from corporate reports to electronic newsletters.

We have written copy for catalogues and ads, tips for magazines, articles for newsletters, hundreds of web pages, corporate reports, academic papers, brochures, and proposals.

Our process includes spell-checking, proofreading and editing by a professional editor from the publishing industry. If you think your topic may be difficult for us to understand, know that our staff includes a physicist, an anthropologist, an electrician, and others from an array of professions. We have written copy for the food industry, wellness practitioners, colleges, security systems, toy companies, and others.

Finally, we can design a layout and add graphics that will help others understand your message clearly.

Looking to start an e-zine? Need online content?

E-zines entice people back for a second visit. They position you as an expert in your field. Our team has background in the arts, technology, pharmaceuticals, wellness, social trends, business and finance. We can deliver copy to you and your audience that is tilted to your keywords to make it search-engine friendly.

We spell check our work as part of the service and provide light proofreading, which means we glance through your text looking for inconsistencies. To ensure your copy is correct and suitable, we recommend a good proofread and at least some light editing.

Good Information Means Better Copy

Whether we write your text or edit it, we must know all we can about your company and the message you want to send to your market. We will ask questions that you may find discomforting, demanding details to replace generalities.

If you need more information about your market, we suggest you hire a marketing agency to investigate your proposed clientele and their expectations.