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DID YOUR KNOW?

Direct mail waste accounts for 5-6 million tons of paper a year?

A one meg file sent over the email uses the equivalent of a lump of coal to download.

Editorial and Copy Writing

Sloppy writing, spelling mistakes, and grammatical errors always seem to draw the attention of readers. Copy editing requires a good spell-checker and a good eye. Every time the text is changed, it should be checked again for consistency and errors.

Your writers should always be thinking about the layout and the medium. Will a punchy headline dominate the screen or page? Is the information emotive or technical? Are readers looking for detailed specs? Will your readers still understand it once it has been optimized for the search engines?

With experience in research, writing, and editing the team at C.R. Visuals can help you clarify your message and spread it across a range of channels from corporate reports to electronic newsletters.

Whether you need copy for catalogues, ads, tip sheets, articles , web pages, or brochures, our team can provide you with advice, research, written texts and layouts.

Our process includes spell-checking, proofreading and editing by a professional editor.

If you think your topic may be difficult for us to understand, you'll be surprised by what we already know! Our staff includes a physicist, an anthropologist, an electrician, and a robotics engineer, as well as artists, business analysts, and more. We have written copy for the food industry, wellness practitioners, colleges, security systems, toy companies, and many other sectors, learning all the time about each industry as we go.

Good Information Means Better Copy

Whether we write or edit your text, we will ask questions about your company and the message you want to send. If you need more information before you commit yourself to print, we can perform research or point you to experts who can help you find out what is missing.

If you need us to sign a confidentiality agreement, it's not usually a problem. Let us read it over and let you know if it conflicts with our ethics statement or other interests.

Newsletters

Ezines are a practical way to keep your company in the centre of attention. If it's well-written, people will want to receive it, and it will be steered to your website and promotions.

Newsletters should position you as an expert in your field and reinforce your branding. The text should be tilted towards your keywords and re-format for different email readers.

We can create a template for you that is pre-tested on a variety of email clients. Fill in the copy yourself or send us the main points, and we'll write it for you.

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