Internal Communications
Your brand and vision flow through your corporate communications. If the materials you send out are muddy, confused or contradictory, your customers may get mixed messages. Communication audits, branding and style guides can help.
We recommend that you gain an overall sense of your communications by putting rules and processes in place. An audit can help clarify where there are holes and misalignments. Or you can begin by focusing on one aspect of communications.
Does everyone in your company know your key services, customer service guarantee, and mission statement? Do all the messages that pass among staff or beyond your walls to customers, prospects, the community and suppliers, imply the same thing?
Your communications strategy should cycle through the company from the Board of Directors to Customer Service because a business only succeeds if it has and retains customers. Every place the customer comes in contact with your company should reinforce the good feeling they have from your relationship. Your staff, stationery, emails, and product should all deliver the same message.
Communication Audits
Our audit team, which includes some of our strategic partners, consists of a business analyst, a social anthropologist and an expert in preparing and delivering surveys. We focus on 2 aspects of a communications audit.
- How does information flow through your organization?
- Is there consistency in your messaging both internally and externally to client, the community and suppliers?
We recommend you read this online White Paper specially developed for nfp organizations. It is succinct. Rate yourself or let us do it for you.
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