DID YOU KNOW?
Google wants to patent a social network analysis to create better profiles of users. They appear to be focusing on the influencers in social networks. For those of you with no background in network analysis, every system has nodes. In social systems, most nodes are people (not always the rich and famous) through whom information flows. If you can capture their attention, they release information to others. And their voice has the ring of authority, so it is trusted.
Ads that use thin models reduce women's self-esteem. Too bad, because they also leave a positive impression of the featured brand. Adage.
Spending on B2B promotional marketing topped $44.76 billion in 2007.
Take a break with award-winning ads at Adsoftheworld.com
Over 7 million adult Canadians (40%) lack the literacy skills to cope with the demands of everyday life and work in modern society. Your copy has to be very clear if it is going to reach this market.
Through our strategic partnerships with Idea Alternatives, we offer marketing research, strategy, and public relations services.
Marketing isn't rocket science, but it is social science requiring research, analysis and experience to generate innovative ideas that solve real-world business concerns.
Marketing has 3 objectives:
To achieve your objectives, your marketing strategy should reflect which stage you are in now, and how you will move forward once success is achieved at this level. The tactics you develop might include web pages, brochures, product spec sheets, blogs, and press releases. But they should also include staff meetings and information sheets to ensure everyone in your company understands what you currently want the public to know about the product, service, or business.
Some companies separate traditional marketing from internet marketing. We believe that the two should be developed together, as part of one consistent, continuous plan.
Be systematic about marketing. It is an ongoing permanent part of your business that will define
There is no culture or society that does not demand trust before they will do business. That trust may be built on faith at the beginning, but ongoing relations are based on trust. Marketing that carries deep into your company, extends consistently across your customer-base and prospects, and is reflected in your ongoing customer support, builds trust.
If the materials you send out are muddy, confused or contradictory, your customers may be getting mixed messages. A clear and consistent brand statement, backed by a style guide to define the brand for staff and suppliers, will help you deliver a consistent message.
Branding gives a company/person/service/product a unified and unique image and personality that reflects its promise and purpose. It provides potential clients with subtle clues about the value(s) of the company and its place in the world. A brand should be appropriate, credible and competitive, to be reassuring. More on branding.
The visual pocket-version of your mission statement or elevator speech, your logo should reflect the style of your company through colour, shape and tag lines. More on logos.
Your style guide ensures everyone knows the rules regarding fonts, colours, and layouts, style, tone and spelling. Style guides should be distributed to contractors, agencies and freelancers as well as internally. More on style guides.
PR is a related aspect of sales and marketing. PR is about drawing positive attention towards your company and turning negative attention away. It is not about burying the bad, but about helping others understand what happened, when things go wrong. Most PR focuses on telling the world about a company's great new events. Effective PR requires press releases and a press or media kit.
A communication auditcan uncover whether or not everyone in your company knows your key services, customer service guarantee, and mission statement. It will assess if all the messages that pass among staff or beyond your walls to customers, prospects, the community and suppliers, imply the same thing.
You have a story to tell. We can help you tell it across many channels from print to online to broadcast and trade booths.