Interactive Media Services

Are you running Powerpoint while the next tradebooth over has an interactive sound and light show?

They should

• Work for you as a stand-alone
• Draw in a crowd
• Entertain prospects until a sales rep is available
• Generate knowledge and interest
• Provide a launching point for conversations

Interactive presentations hand control to your clients.

Control tells your customers that you place their needs above your own agenda. You aren't wasting their time with irrelevant information. The result? They are less likely to tune out or seek other resources where they can accomplish their goals more easily.

People who drive their own path through a presentation are at once more engaged and more likely to spend time with your materials.

And yet .... while they elect where to go in your presentation and what to do, your message comes through for it is embedded in every segment of the site.

Creating an interactive media piece that hands power to the customer and still persuades them with your message, is an art.

How to hold your client's attention

First the layout and style must represent your company. Then select materials are laid before your customer so they can choose where they want to go. Then all roads must lead to your core messages. It must repeat endlessly throughout the presentation without being repetitive.

Where to Use Interactive Media

Interactive CDs give your sales rep a reason to spend time with your clients. It gives them something to leave behind and an excuse to call again.

At trade booths, an interactive kiosk can supplement your sales staff by providing an alternate source of information and something to do if your staff is busy. Just make sure you are watching. The kiosk is a great excuse to walk up to a prospect and start up a conversation.

Business presentations are often supplemented by a set of slides that repeat what the speaker is saying. Instead, consider a series of slides that reinforce the presentation and which can be made available online or on a CD to give away to audience participants.

Remember screensavers? They're a great way to keep you in front of your customer.

Discover what clients want to know about you.

• Find out what they think is important.
• Collaborate on new products and services.
• Build trust, loyalty and rapport.

Ultimately, you want

• your name on the tip of their tongue
• the ability to follow-up with casual leads beginning to think about your products
• a way to keep your name in front of a prospect or hot lead
• a way to keep clients committed to you, thinking of you, buying from you.

A website is a fantastic opportunity, but they depend on the client coming to you, specifically.

What if the client had a desktop application on his computer or a screensaver, that pleased him, so it was always on and it linked to your site?

What if you had a news feed to your client that pushed him information he wanted, and which reminded him that you are the source?

What if he had a day-timer with your name on it?

What if ... ?

C.R.Visuals can help you devise a print or digital piece that keeps you in contact with prospects and clients.

What new media can do for clients

• Introduce new products and underscore new benefits
• Educate a wide audience
• Promote facilities, regions, countries
• Communicate complex solutions
• Speak in many languages
• Enhance reputations
• Shorten the sales cycle

Moving beyond the browser

• Screensavers
• Online contests
• CD Rom based training