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Graphics & New Media Ideas that Communicate 519-749-6379 |
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You Need a Style GuideA style guide details the colours, fonts, spelling choices, logos and tone of all your communications. It clarifies the corporate style as it is to be portrayed in print media, advertising, broadcast, web, and internal communications. A style guide is a simple way to disseminate rules for your staff and suppliers to follow. It should detail appropriate branding for every known circumstance. For example, suppliers can pick up the current version of the logo as it is to be used in a black and white newspapers or the version to be used in web banners. The web is often used to help disseminate the specific files that are needed. Any new situation should be solved in compliance with the general tone of the guide, then written up and added to the guide. For example, when you add a website to your marketing, update the guide with web-style versions of written materials, 72dpi logos and photos, and banner ads. The document needs to be distributed to internal staff, contractors, agencies and freelancers and must be backed by top-level management. The rules should be firm and reviewed annually. Our style guides include TVO:ILC, Liaison College, Humber College School of Applied Technology, and the Toronto Community Care Access Centre (now TOCCAC).
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Websites | 3D Modeling | DTP & Graphics | Multimedia | Communications | Training |
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