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Search Engine Optimization Tips: Links
Links Rate. Create Links to Your Website through Promotional Giveaways.
If you have something to giveaway or sell, create a robust shopping cart and an interesting promotional page on your website. Keep usability in mind at all times. If you don't have something in stock or your services seem esoteric, consider writing a white paper that summarizes a valued piece of knowledge. Purchase trinkets with your logo from a specialty store. Since your name is associated with the piece, make sure it isn't junk!
Write a single, fairly aggressive promo page (think K-Tel) focused solely on this item and why the targeted audience needs it badly.
Consider the value of the word FREE!
FREE coffee cup to the first 20 people who call!
or FREE 30 day trial!
Post your promo piece on your website with a link to the shopping cart. You don't need to put in links to the rest of the site. The point is to get visitors focused solely on getting their hands on this product. It is a contact point that gives you a name and email address or phone number and a reason to call.
Aggressively use Search Engine Optimization techniques on this page.
- Put a link to it from your most popular page (if appropriate) and from your home page.
- Write a related article and submit it to online ezines to soft sell your promotion. Be sure to include a link to your page. And put a link from your website to the article.
- Send out a newsletter with a link to the product.
- If you sell downloadable software, hype it on Giveaway of the Day.
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