Web Services

Your website belongs at the heart of your marketing, but it's only one piece of the plan.

• Lead people to your site through direct mail and networking.
• Give people something to hold in their hands to remember you by.
• Make sure there are reasons for them to come back to the website.

A website can achieve many things for your company but should prioritize one goal: your success. It should be usable, flexible, and optimized for browsers, visitors and search engines alike.

Great websites share these design features

• Simple, clean layout that stays consistent across the pages.
• 3D effects, animation and icons used sparingly. They are distractions that move people away from your message. Icons are often misunderstood.
• Neutral background colours and a limited palette. One or two strong colours and stick to complements.
• Lots of white space
• Readable text, preferably in a larger typeface, using headers to break it up into manageable segments

What should your concerns be?

• Do you control the creation, management and publishing of your web content?
• Do you really own the site? Who registered the domain name and organized the hosting? Are you sure you are the legal owner and that you have the right to go into the site and change it or move it to another host? Have you got all the passwords and access codes you need?
• Is site maintenance governed by rules that ensure updates are timely and follow the style-guide?
• If maintenance is outsourced, do you understand the process involved?
• Does your site do all it can to attract, manage and retain customers?
  • Capture and process visitor information?
  • Generate more brand awareness?
  • Build online communities?
  • Optimize search engine rankings?
  • Increase website traffic?

WEBSITE PACKAGES start at $1200 and include:

• 10 pages with 1 photo/ page and up to 500 words of text that you provide.
• A layout customized to reflect your company's branding.
• Basic search engine optimization so people can find you.
• Graphics optimization for faster downloads.
• Spell checking.
• Light proofreading.

Available website services

Consultation. Sometimes you need ideas. How can we make the site more effective? What would customers like to see and do on the site?

Train your staff. Learn to update your own web pages. Our training staff have been involved in adult education since the early 1990s at Humber, University of Toronto, and Conestoga College.

E-Learning. Besides handling the design and development of your eLearning portal, we can help you with the instructional design. We will provide you with information about how students learn, how online learning can be made more effective and, optionally, deliver a style guide that your web development team can use to provide consistent study options. Case study.

Website assessments. Assessments range from quick, free impressions to in-depth usability assessments involving interviews and surveys. They can be performed at any stage of a website's development cycle. Learn more.

Intranet cleanup. Out-of-date information clutters many intranets Before you re-design, or simply as good maintenance, let us clean up your files.

1/3 of teens and adults find the internet essential to their lives [Edison Media Research, 2007]. You need a well designed website targeting your market.

43% of people looking online for a service or product, start with a search engine. If your site isn't in the top 20 results at Google, Yahoo or MSN, it may go site unseen.

A 2007 survey by Marketing Sherpa showed that the average search engine marketing budget is $5,000 to $10,000 per month. Big spenders pay $25,000 and up per month to improve their search engine ranking. Are you ready to invest in getting better rankings?

C.R.Visuals moved Liaison College from a rank of 51 to #1 in their chosen key phrases in 3 months.

US online marketing for 2007 topped $21 billion. Competition is getting stiff.