Depending on the study you read, 75 to 85% of all clicks come from organic results.
One of the most popular reasons for building a website is to draw prospective leads to your company. But most people assume that their offer is so tangible, so exciting that the prospect will take the initiative to call.
If your lead came to a specific page aimed at the very thing they searched for on Google or Yahoo, then they may well try to contact you. But be aware that most people searching online try 3 or 4 listings before they select one. Even if your offer is great, they want to know if someone else can do better.
Your goal is to get them to leave contact information so you can take the lead. Obviously this means you need a sales rep ready to answer every query within 24 hours.
Plan the site with care. How will you bring in leads? What offer would appeal to them? How will you reduce the number of inappropriate contacts?
Help people fill in your form:
They won't leave information if you stand in their way.
Make sure the site works end to end through rigorous usability testing. Anything that prevents a visitor from filling in a form, needs to be fixed. Make sure your customer can clearly see at all times exactly what is happening and can access the information they need to answer your questions. For example, if they are inquiring about a product and you need the model number, make sure they can retrieve it without losing the information they filled in already.
If you aren't sure leads generation is your focus, quick link to other common website goals. |